WHEN WE SAY THAT WE BELIEVE IN CREATING A HOTEL WITH CARE AND ATTENTION, WE MEAN IT
… so much, that this is our clear mission for our company! A responsible way of running hotels is essential to address the challenges of today, so we can create extraordinary experiences tomorrow. At Brøchner Hotels, we are committed to act responsibly towards the climate and take care of the people around us – and inspire our guests to do so as well.
OUR SDG STRATEGY
Never heard of SDG? Well, let’s just quickly sum it up for you. It is short for Sustainable Development Goals, and relates to 17 world goals, set by the UN General Assembly to be achieved by 2030.
Our sustainability strategy is in its essence based on our core values:
Responsibility, Passion and Care.
We work hard on improving these values every day for our guests, team, and partners. To succeed with this, we have linked these values to three overall focus areas: People, Product, and Planet. And to support and ensure our strategy and actions in a global context, we have connected these focus areas to three of UNs Sustainable Development Goals:
#11: Sustainable Cities & Communities,
#3: Good Health and Well-Being, and #
12: Responsible Consumption & Production.
The three goals are chosen based on where we have our strengths – and face future challenges.
Each of the UNs Sustainable Development Goals is connected to our three core values:
OUR VALUES & UN SDG GOALS:
THE CHALLENGES OF TODAY,
SO WE CAN CREATE EXTRAORDINARY
EXPERIENCES TOMORROW
RESPONSIBILITY
PRODUCT
RENEWABLE ENERGY
All electricity consumption in our hotels is covered by 100% environmentally certified wind energy, it is renewable and CO2 neutral energy produced by Danish wind power
GREENKEY
We are part of the international environmental certification Green Key, which means we live up to strict environmental requirements and energy improvements.
REDUCED ENERGY CONSUMPTION
Our goal is to reduce electricity, water and heat consumption – an area we have been working on continuously over the years. By 2025, our goal is to reduce our total energy consumption by another 5-7%.
PASSION
PEOPLE
PASSION FOR OUR LOCAL COMMUNITY
We are passionate about people, including those in our local communities. That is why we are collaborating with shelters in Copenhagen, where we donate excess products of furniture and inventory from our hotels to vulnerable and homeless citizens who need to re-establish themselves in a new home.
Twice a year, we host clothing collections for the coming season from neighbours, guests, and colleagues – all donated to people in the city’s shelters. By doing this, we use our local network and prime locations to create value for others.
A PASSIONATE TEAM – THAT THRIVES!
‘Well-being’ is central in our approach to running a business. We ensure this by investing in our colleagues. It is important that everyone knows, sees, and feels our values. New colleagues are introduced to our company and our values through our Gudum Park ACADEMY. Also, we want Brøchner Hotels to be a place that you want to visit. Whether you are a current or past colleague, you are always welcome. That is why we have created Gudum Park ALUMNI, a community where current and former colleagues meet up.
CARE
PLANET
SUPPLIER CODE OF CONDUCT
Through our Supplier Code of Conduct, we place demands on all our suppliers to comply with international conventions, environmental legislations, labor laws and we require that our suppliers work with sustainability themselves.
FOOD WASTE REDUCTION
Our goal is a responsible consumption of our resources. This includes reducing food waste. We minimize food waste by serving portion sized, through table ware sizes, optimized purchasing and recycling. We know and measure consumption per guest and optimize our purchases and operations accordingly. If purchasing per guest increases, we have implemented action plans on how to reduce it.
PHASING OUT DISPOSABLE PLASTICS
From 2024 disposable plastic and disposable packaging will account for a maximum of 2% of our purchases. Disposable plastic is only a part of our operation where it cannot be avoided, for instance as a durable product to use for signage and in our kitchen.
EVERY YEAR ALL LIGHTS ARE TURNED OFF FOR EARTH HOUR AT OUR HOTEL-